Video: Starbucks brews up instant coffee

Starbucks is out with its version of instant coffee which it hopes will spur sales and draw in new customers looking for a lower price point. Starbucks, which has launched a war on "misperceptions about affordability, unveiled its new Via Ready Brew instant coffee that sells for less than $1 a cup. The move from the Seattle company, which grew like gangbusters selling pricey lattes and other "affordable luxuries," is another example of how the company has changed course as the world economy goes cold.

Watch now:

Watch more from the markets now:

Bookmark Market News Live and drop back whenever you need to stay ahead of today's markets.